Grow Plants
The Vegan Hub.
The vegan hub by grw+. Our own formats where brands, creators and community come together. And that brands can book into: as partner, sponsor or host.
A hub is not a service and not a department. It is a set of our own formats plus a community around one topic.
The formats
The five formats
of the Vegan Hub.
Every format is built as a series and grows with every edition. Brands book into it: as partner, sponsor or host.
Brunch
The recurring flagship of the Vegan Hub. Vegan brands, creators and community at one table. It started as a world record: the world's largest vegan potluck brunch with 683 people in Munich. Now the format travels city by city.
The program: potluck buffet, morning yoga, live music, a food lab with startups and themed circles.
For brands: your product sits on the table, right inside the experience. Catering runs entirely through partners, and the seats at the table are partner seats.
Press on the first edition: Süddeutsche Zeitung, tz, Abendzeitung.
Sign up for the brunch →
Circle
The circle for plant-based creators. Curated, small, ongoing: 10 to 15 creators, a moderated strategy day, exchange and joint projects.
The goal: the circle develops one shared campaign theme, and every creator carries it into their own voice and niche. Coordinated, but individual. A shared strategy instead of going it alone. And a real peer network, not just knowing each other from Instagram.
For brands: access to creators who stand behind the topic. Collaborations grow out of the circle. Casting by value fit, no media buying.
for Hotels
Special weeks in hotels, together with creators. For one week a house becomes a stage for plant-based food and good brands.
For hotels: a program that brings guests and gives the house a clear story. We bring concept, creators and community, the house brings the place.
For brands: one week of presence in a place where people have time. From the breakfast table to the evening program.
The first edition happens with Steinegger Hof in South Tyrol. Details from autumn 2026.
Campaigns
More compact campaign formats with hotels, together with creators: creator days and meetups where a house hosts the vegan creator scene. Content is created on site, and the house becomes part of the story.
The first step: the Sustainable and Vegan Creator Meetup. For hotels it is the entry into working with creators, without planning a whole week right away.
Award
The award for the best vegan hotels. Handed out once a year, at a big award event.
For hotels: any house that takes plant-based food seriously can apply. The award makes that work visible and gives the house a story to tell.
For brands: the award event brings vegan hotels, creators and community into one room. Partner spots are available here too.
Who is already in
Talents, creators
and partners.
A selection of the people and brands already part of the Vegan Hub. The list grows with every edition.
Talents I work with
First confirmations for the Circle
The list keeps growing.
Brands and partners
The second strand
Brand building for
vegan brands.
Alongside the formats we support vegan brands with brand building: rebranding, launch campaigns and thought leadership. The hub formats are the stage.
More on brand building for brands →Let's talk
Want to join the Vegan Hub,
as a brand, hotel or creator?
30 minutes, free and non-binding. Afterwards you know if and how.
Book a free call