Campaign & Creator Management Agency — Munich

Campaigns for brands.
Management for creators.

Visibility, growth and positioning for brands that live do good for people and planet — and want to make good revenue. Creator collabs, content and events, composed as one campaign.

Start a project → Or start with our V-C-I framework

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Good Brands — Campaign Building — Creator Management — Social Media · Creator Collabs · Events — Good Brands — Campaign Building — Creator Management — Social Media · Creator Collabs · Events —

USP

Campaigns for brands.
Management
for creators.

GRW+ is the place for brands that carry do good for people and planet in their DNA — and want to make good revenue. Two pillars: campaign building for brands — campaigns that treat social media, creator collabs and events as one system. And creator management for creators who want more than the next deal.

Our edge: we know both sides. We've built campaigns for brands and managed creators. That dual expertise decides whether a collab works — or just looks sponsored.

50+

Brand Experiences curated

Cities sold out

Top 10

Podcast charts in 90 days

Our Mission

Do good for the people.
Do good for the planet.
Do good for your company.

That's the engine that drives word of mouth and turns your brand into wildfire. Whether it's a creator campaign, a signature event or a full brand collaboration — we build campaigns that create meaning, not just buy reach.

What we do

Campaign Building.
Creator Management.

Two sides, one agency: we build campaigns for brands and manage creators. Because we know both worlds, collabs come out of it that truly fit.

For Brands → For Creators →

Campaign Building
for brands

Influencer marketing, UGC/CGC, experiential and partner collabs — composed as one coherent campaign, not one-off activations.

Creator Management
for creators

We manage creators with stance — brand collabs based on values, growth, press and negotiation. You make content, we handle the rest.

Brand × Creator Fit
our dual expertise

We don't match on CPM — we match on values. Because we manage both sides, campaigns land with a niche that actually believes them.

Founder

Sophie Friedrich.
Campaign Builder.
Creator Manager.

My background is entrepreneurship — turning ideas into products, scaling products into brands. Creative with drive, data-driven with a KPI board. My heart beats for doing good — and I'm still profit-oriented.

grw+ is the combination of all of it: campaigns that are measurable, move something good — and still stick.

More about Sophie →

Cases