grw+ · Munich

The Brand Builder
Company.

Be a brand people talk about.

We build brands people talk about. At the brunch.
For those who want to create more relevance with their brand and their business, online and offline.

For brands → For personal brands →
Book a free 30-minute call →
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grw+ · The Love Brand Company
Tijen Onaran Tour
Future Maps Brunch
Leadership Retreat
Community Gathering
Sport Brand Event
Summer Roadshow

As of September 2026

Real numbers from real formats. We count again after every event.

683
People at the brunch

World record brunch with Future Maps, Munich, February 2026. Source: case (German) →

9
Cities sold out

Tijen Onaran tour, 4,000 guests, podcast in the top 10 within 90 days. Source: case (German) →

750,000+
Organic impressions

Organic, around the world record brunch, without media budget. Source: case (German) →

How we build brands

We build brands the way friendships grow. First you know who you are and what you stand for. Then you show up where your people already are. Then you invite them to take part. And at some point they talk about you without being asked.

✦ That is a love brand. Be a brand people talk about. And build experiences people want to belong to.

Two paths

The brand first.
Then the stage.

grw+ does marketing, social media, content and PR for your brand. The Grow Club builds the formats and the stage where it takes place. Usually both, in that order.

Marketing, social media, content and PR, in three steps: positioning, visibility, engagement. Click a step to see the levers and the proof.

One sentence everybody understands. Inside and out.

  • 01 Positioning and audiences
  • 02 Language and design
  • 03 Rebranding

Goes with this in the Grow Club

Partnerships
Brand positioning →
Three questions we answer with you
  • ✦ Where does your brand take place? Places, formats, touchpoints.
  • ✦ Which lifestyles do you play to? The people and communities you belong to.
  • ✦ How does your brand speak? Language, tone, channels.
30-minute call →

Visible where your people already are.

  • 01 Creative campaigns
  • 02 Social media and PR
  • 03 Influencer and brand collabs

Goes with this in the Grow Club

Joint campaigns
Brand awareness →
9
Cities sold out

Tijen Onaran: tour, podcast and press as one campaign. The podcast reached the top 10 within 90 days.

Read the case (German) →

Reach turns into a community that stays.

  • 01 Community formats
  • 02 Own events
  • 03 Retreats and hotel partnerships

Goes with this in the Grow Club

Network Partnerships
Brand engagement →
683
People at the brunch

World record brunch, 0 euro catering. A community that comes back.

Read the case (German) →
For brands → For personal brands →

The Grow Club is for brands that want to belong themselves: curated event formats, network and collaboration offers for good people and planet.

Grow Club
Future Maps Brunch The world record brunch: 683 people on one Sunday. Recurring, with brand collabs. Honest Greens Creator Circle 10 to 15 hand-picked creators, one topic, many communities. Invite only through members. Specials in selected locations Special weeks and retreats, for example in organic hotels. Good Maker Award First ceremony in 2027.

Curated, exclusive, for good people and planet. The creator circle is invite only, and it is the members who invite.

1 + 1 = 11

Every brand stays unique, together it gets much further: on goals bigger than any single one. One topic, many communities, one goal.

To the Grow Club → thehonestgreens.co →
Brands people want to belong to.

That is what we call a love brand. It is what we work on, every day.

Sophie Friedrich, founder grw+

Why we do this

How do you become
a love brand?

“The brunch was planned for 30 people, maybe 50. In the end there were 683 people in one room, and I would not have dared to say that out loud beforehand. People came because they wanted to belong to something. That is exactly what we build for brands, in this order: positioning, awareness, engagement. When people recommend your brand without being asked, you are a love brand.”

Sophie Friedrich · Founder grw+

More about Sophie →

Cases

Cases people
talk about.

Three stories, three numbers. All cases, sorted by step and format:

All cases →
Tijen Onaran MUT Tour
Tijen Onaran
Tour, podcast and press as one campaign
9 cities sold out
World record brunch
Future Maps
World record brunch, 0 euro catering
683 people
AI Weekender retreat
AI Weekender
Retreat in Bayrischzell
Own format

Voices

What others
say about us.

Sophie is simply amazing. A power woman. That is all I need to say.
Tijen Onaran · MUT tour and podcast
Leader, channeler, connector and simply a doer to the power of three. That is Sophie.
Bianca Piosa · Vegamonie
I think I died and went to paradise. What an event. Thank you, grw+.
Guest at the world record brunch · Future Maps
Only someone who knows how to work with influencers, who has built companies herself and who shows up with incredible positivity and drive can pull this off.
Florian Pachaly · Founder RECUP

References

All cases →
Future Maps Brand Vegean Brand Apex Ventures Brand Malao Brand Vegamonie Creator Hannah Samira Schmidt Talent Tijen Onaran Creator, past MUT Tour 9 cities MUT Podcast Top 10 MUT Maker Award Award World Record Brunch Event AI Weekender Plus Event ARTLAB Plus Event Campus Tölz past GDW past ACI past TOC past Gamechanger Ventures past

FAQ

Questions people
ask us.

Answered briefly. Click a question.

What is grw+?
grw+ is The Brand Builder Company from Munich and Cape Town. We build brands in three steps: brand positioning, brand awareness, brand engagement. In every step we work with the same three formats: content & communication, events, collaborations. The result is a love brand: a brand people love and recommend.
What exactly does grw+ do?
Marketing, social media, content and PR for your brand positioning, brand awareness and brand engagement. Plus the Grow Club with its own formats: community events, the creator circle and campaigns online and offline.
Who is grw+ for?
For those who want to create more relevance with their brand and their business, online and offline. Brands that are good for people and planet, and personal brands that want to own their topic.
What is the Grow Club?
For brands that want to belong themselves: curated event formats, network and collaboration offers for good people and planet. Among them the Future Maps Brunch, the Honest Greens Creator Circle, specials in selected locations such as organic hotels and the Good Maker Award. The creator circle is exclusive, curated and invite only through members.
How does a collaboration with grw+ start?
With a free 30-minute call. Then the strategy sprint: one day with your leadership team, the result is positioning and a roadmap. Then delivery, no annual contract at the first meeting.
Where is grw+ active?
Munich as the main base, Bad Tölz as the alpine basecamp, Cape Town for workations and retreats. Projects run across DACH and internationally.

Let's talk

Tell us where
your brand
stands today.

Book a free 30-minute call

Or write to us: sophie@grwplus.com