grw+ · Munich

The Brand Builder
Company.

Be a brand people talk about.

We build brands people talk about: with brand positioning, brand awareness and brand engagement, for brands and personal brands.

Book a free 30-minute call → Start a project →
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Tijen Onaran Tour
Future Maps Brunch
Leadership Retreat
Community Gathering
Sport Brand Event
Summer Roadshow
Be a brand people talk about · Brand Positioning · Brand Awareness · Brand Engagement · The Love Brand Company · Be a brand people talk about · Brand Positioning · Brand Awareness · Brand Engagement · The Love Brand Company ·

What grw+ is

We build brands
people want to
belong to.

grw+ is the brand builder company from Munich. Brands don't grow through one-off actions, they grow through campaigns: one goal, one story, every channel. We know both sides: we have built brands and manage talents ourselves. What you end up with is a love brand.

50+
Brand Experiences curated
9
Cities sold out
Top 10
Podcast charts in 90 days

Who we work with

Brands that do good for people and planet. Plant-based, sustainable, longevity, regenerative. And profit-oriented. And personal brands that want to own their topic. For both we do the same: build the brand, tell it, make it something people experience.

What we do

Three pillars.
Three formats.

Brand positioning, brand awareness, brand engagement. In every pillar we work with the same three formats: content & communication, events and collaborations. For brands and for personal brands.

For talents →
01
Brand
Positioning

Composing the brand: positioning, language, design and content formats. From scratch or as a rebrand.

Positioning Language & design Rebranding
More →
Brand positioning
02
Brand
Awareness

Getting seen: creative campaigns, social media, PR and the right partners.

Creative campaigns Social media & PR Influencer & brand collabs
More →
Brand awareness
03
Brand
Engagement

Keeping people close: community formats, own events, retreats. A community becomes a fan base.

Community formats Own events Retreats
More →
Brand engagement

The formats

Three formats.
In every pillar.

Whether positioning, awareness or engagement: the work always runs through the same three formats. Click a format to see the matching cases.

Format 01
Content & Communication

Language, design, social media, newsletter, podcast, PR. For example: a reel series that tells your story.

Cases →
Format 02
Events

From launch events to community formats, out of home. For example: a pop-up right where your audience already is.

Cases →
Format 03
Collaborations

Influencers, brands, partners. Fit beats reach. For example: creators who already love your product.

Cases →

How we start

Three steps.
No blind flight.

No annual contract in the first meeting. We start small, with a clear outcome.

Step 1
Free call

30 minutes, non-binding. We check if it fits.

Pick a slot →
Step 2
Strategy sprint

One day, one clear outcome: positioning and roadmap.

Step 3
Execution

Program or project, with KPI reviews instead of gut feeling.

Sophie Friedrich, Founder grw+

Credo

How do you become
a love brand?

"A brand is like a song. First you compose it, then you play it, then people want to hear it again. That is exactly the order I work in: positioning, awareness, engagement. When people recommend your brand without being asked, you are a love brand."

Sophie Friedrich · CEO & Creative Director grw+

More about Sophie →

Talents

Talents
I work with.

No roster of hundreds, no volume game. A handful of people and communities I believe in, whose brands we help build.

All talents →
Hannah Samira Schmidt
Hannah Samira Schmidt

Science · Health · Leadership

Vegamonie
Vegamonie

Plant-based · Food · Lifestyle

You're plant-based, sustainable or purpose-driven? Apply →

The grw+ hubs

Grow Plants.
Grow Sports.

Out of the work with talents and brands grow our own formats that brands can book into. Three hubs, more to come:

Grow Plants
Grow Plants: the vegan hub.
Vegan Future Brunch · Vegan Creator Circle · Vegan Special Weeks for Hotels
Grow Sports
Grow Sports: Body, Mind & Social.
The Testival · Yoga Retreats · Base Power Hour · with The Base Club
Grow Club
Grow Club: the sparring club for brand awareness.
User generated content · Feedback · Sparring · Waitlist open

Cases

Cases people
talk about.

Launch campaigns, rebrandings, social media formats and out-of-home brand experiences. All cases, filterable by pillar and format:

All cases →
Tijen Onaran MUT Tour
Tijen Onaran: Tour × Podcast × Press. One Campaign.
Creator campaign · 9 cities sold out
World Record Brunch
World Record Brunch: 683 People. 0 € Catering.
Community Event
Leadership Retreat
Alpine Basecamp: Leadership Offsite
Corporate Offsite

References

All cases →
Future Maps
Brand
Vegean
Brand
Apex Ventures
Brand
Malao
Malao
Brand
Vegamonie
Creator
Hannah Samira Schmidt
Hannah Samira Schmidt
Talent Management
Tijen Onaran
Tijen Onaran
Creator (past)
MUT Tour
MUT Tour
Tour · 9 cities
MUT Podcast
MUT Podcast
Podcast · Top 10
MUT
Maker Award
Award
World Record Brunch
Future Maps · Event
AI Weekender
Plus Event
Artlab
zwischenwelten.
Plus Event · Benjamin Eck

Past: Campus Tölz · GDW · ACI · TOC · Gamechanger Ventures

Book a call Be a brand people talk about Book a call Be a brand people talk about Book a call Be a brand people talk about Book a call Be a brand people talk about

Let's talk

Done with
one-off actions.
Time for a campaign.

Start a project

Contact

Tell us about
your project.

Every collaboration starts with the V-C-I workshop: paid, one day, a clear outcome. We usually get back to you within 24 hours with concrete next steps.

sophie@grwplus.com