I build brands like bands: a clear voice, stages where your people already are, and a fanbase that recommends you without being asked. With positioning, awareness and engagement. Online and offline.
I build brands the way bands grow. First you know who you are and what you stand for. Then you play where your people already are: at your own events, in collabs, on the right stages. Then you bring them in. And one day they sing along and tell others about you, without being asked.
✦ That is a love brand.
As of September 2026
Real numbers from real formats. I count after every event.
683
People at the brunch
World record brunch with Future Maps, Munich, February 2026. Source: case →
9
Cities sold out
Tijen Onaran tour, 4,000 guests, podcast in the top 10 after 90 days. Source: case →
750,000+
Organic impressions
Organic, around the world record brunch, no media budget. Source: case →
Three pillars
Three pillars. One composition.
Every brand needs all three. How much of each depends on where you stand. Swipe through them.
In every pillar I work with the same three formats: content and communication, events, collaborations. How much weight each one gets is what we discuss when we meet.
The test
Are you already a love brand?
Four questions, answered honestly. If you say yes four times, you may not need me. Then come and see us at The Plus Club. Everyone else: let us talk.
01 · Awareness
Does your niche know you without googling?
Yes or no?
02 · Loyalty
Do people come back without being reminded?
Yes or no?
03 · Recommendation
Do people talk about you without being asked?
Yes or no?
04 · Price premium
Do people pay more for you than for the alternative?
Yes or no?
To start
First we meet. Then we trust.
Tell me why your brand deserves to be a love brand.
30minutes you talk
+
30minutes I talk
You book 30 minutes and talk. If it fits, I add 30 and tell you how it works and what we need to do. No pitch, no analysis slides. Real time to get to know each other.
That is what I call a love brand. I work on it every day.
Why I do this
How do you become a love brand?
“The brunch was planned for 30 people, maybe 50. In the end there were 683 people in one room, and I would not have dared to say that out loud beforehand. People came because they wanted to belong to something. That is exactly what I build for brands, in this order: positioning, awareness, engagement. When people recommend your brand without being asked, you are a love brand.”
Sophie is simply outstanding. A power woman. That is all I need to say.
Tijen Onaran · MUT tour and podcast„
Leader, channeler, connector and simply a doer to the power of three. That is Sophie.
Bianca Piosa · Vegamonie„
I think I died and went to paradise. What an event. Thank you, grw+.
Guest at the world record brunch · Future Maps„
We sold out in no time. Great event, executed super professionally. We will definitely be back next time.
✦Nathalie · Founder tremi foods
The stage
First the brand. Then the stage.
The Plus Club · by grw+
Your benefit world. For your community.
The community benefit infrastructure for brands. Combine your own benefits with approved benefits from other members. The seven grw+ formats can be booked separately for activations.
Future Maps BrandVegean BrandApex Ventures BrandMalao BrandVegamonie CreatorHannah Samira Schmidt TalentTijen Onaran Creator, pastMUT Tournee 9 citiesMUT Podcast Top 10MUT Maker Award AwardWeltrekord Brunch EventAI Weekender Plus EventARTLAB Plus EventCampus Tölz PartnerGDW pastACI pastTOC pastGamechanger Ventures pastFuture Maps BrandVegean BrandApex Ventures BrandMalao BrandVegamonie CreatorHannah Samira Schmidt TalentTijen Onaran Creator, pastMUT Tournee 9 citiesMUT Podcast Top 10MUT Maker Award AwardWeltrekord Brunch EventAI Weekender Plus EventARTLAB Plus EventCampus Tölz PartnerGDW pastACI pastTOC pastGamechanger Ventures past
FAQ
Questions people ask me.
Answered briefly. Click a question.
What is a love brand?
A brand people love and recommend without being asked. Four questions show whether you are one: Does your niche know you without googling? Do people come back without being reminded? Do people talk about you without being asked? Do people pay more for you than for the alternative?
What does grw+ do?
grw+ is The Love Brand Company from Munich. I build brands on three pillars: positioning, awareness, engagement. In every pillar I work with the same three formats: content and communication, events, collaborations. On top there is The Plus Club with formats of its own such as The Plus Brunch, The Plus Circle and The Plus Side.
Who is grw+ for?
For brands that are good for people and planet and want to be loved, not just bought. And for personal brands that want to own their topic. If you prefer to run your brand purely by the numbers, I am not the right fit.
How does a collaboration start?
With a get-to-know call. You book 30 minutes and tell me why your brand deserves to be a love brand. If it fits, I add 30 minutes and tell you how that works and what we need to do. Free, and you sign nothing.
What does it cost?
The get-to-know call is free. Everything after that depends on scope, and I name the number in the call.
Where is grw+ active?
Munich as home base, Bad Tölz as Alpine Basecamp, Cape Town for workations and retreats. Projects run across DACH and internationally.
