About

The Brand Builder
Company.

grw+ is The Brand Builder Company from Munich. We build brands in three steps: brand positioning, brand awareness, brand engagement. Each step runs on the same three formats: content and communication, events, collaborations. The result is a love brand: a brand people love and recommend. Founded by Sophie Friedrich.

Sophie Friedrich · grw+

Why grw+ is different

Most agencies
make beautiful things.
We make things
that grow brands.

We translate visibility, belonging, and positioning clarity into measurable growth: through campaigns where creators, content and events work as one. Experiences that last. Communities that grow. Moments you can't google.

And we only ever ask one thing: Does this grow your business? That's what we stand for. Grow your relationships with wow moments.

Campaigns rent attention. We build stages you own: formats that get more valuable every year. The proof: 50+ brand experiences, a tour sold out across nine cities, a podcast in the top 10 within 90 days.

Sophie Friedrich

Founder

Sophie Friedrich

Managing Director grw+

Some ideas stick with people and others don't. And that's no coincidence. It has nothing to do with budget. It's about whether someone understood how to give something an identity. That applies to brands, to people, to a single evening.

I sit on both sides of the table: I build brands and manage creators. That's why I know before the briefing which match will carry and which will just look sponsored. I'm data-driven; I don't even start without a KPI board. But data tells you what happened. Not what's possible. grw+ is the combination of both: campaigns and formats that measurably work and still stick. Not because they're loud, but because they're right.

Locations: Munich, Bad Toelz, Cape Town (South Africa).

sophie@grwplus.com →

The Team

01
Viktoria: Founder Associate & Project Manager
She coordinates, orchestrates, and follows up. Every AI could still learn a thing or two from her. Her favorite event so far: Future Maps World Record. When she truly relaxes: When the high from the last event fades and a new one is already in the queue.
02
Lilian: Media Designer
A heart for all things digital and visual presentation. The eye eats too, whether it's the invitation, the print ads, or the color choice for the hosts' outfits. Her favorite event so far: Founder Krimi Dinner. When she truly relaxes: During the pre-event meditation round.
03
The Plus in grw+: Curated Partner Ecosystem
Our team is small. Our network isn't. That's the design, not a limitation: concept and curation come from us. The trades come from our curated partner network. Moderation, content creation, film, locations, catering, activities: We have the right people on speed dial. That's how we stay boutique and still deliver big.

FAQ

Frequently Asked Questions.

Who is grw+ the right partner for?
We work with brands that are good for people and planet, and want good revenue. And with creators who want more than the next brand deal. If it doesn't fit, we say no. No matter how big the budget. Fit beats reach. Always.
What exactly do you do: campaigns or events?
Both, as one system. We build brands: first the positioning, then the awareness, then the engagement. Each step runs on the same three formats: content and communication, events, collaborations. Online and offline as one narrative. For us, PR is a KPI, not a service. When the format is good, press follows.
What's the difference between Brands and Creators?
For brands we do brand building: content, events and collaborations as one campaign. For talents we do management: positioning, brand collabs, growth. Sophie sits on both sides of the table: she builds brands and manages talents herself. That's exactly why we know which connection will carry.
How does a collaboration work?
The entry point is a free 30-minute call. Then comes the strategy sprint: one day, a clear outcome, a roadmap. Then the execution. No annual contract in the first meeting. We scale what works. More under Approach.
What does it cost?
The entry point costs nothing: a 30-minute call. Then comes the strategy sprint, then the execution. Scope and budget depend on your context. For an honest estimate, just write us.
Where do you operate?
Munich (HQ), Bad Toelz (Alpine Basecamp), Cape Town (South Africa). Projects run across DACH and internationally.
How early should I reach out?
Early. We never start with location, date or budget. We start with three questions: What do you stand for? What culture do you live? How does it become visible? That takes lead time. If it's urgent: reach out anyway. We'll tell you honestly whether it can carry.

Our Locations

Munich

Headquarters.
DACH region & flagship projects.

Bad Toelz

Alpine Basecamp.
Corporate offsites & retreats.

Cape Town

South Africa.
International workations & retreats.

Contact

Let's talk.

sophie@grwplus.com @grwplus on Instagram

Contact

Let's
talk.

The entry point is a free 30-minute call. Then comes the strategy sprint, then the execution. We'll get back to you within 24 hours.

sophie@grwplus.com