The club by grw+

1 + 1 = 11

For brands that want to belong themselves. For good people and planet.

Book a free call →For brands →
3
Formats

Creator circle, events, hotel partnerships.

10 to 15
Creators per circle

Hand-picked, invitation only.

683
People at the brunch

World record, in one room.

Mechanics

How the club works
for your brand.

Click a mechanism and see who plays along.

YOUR BRAND Creators Other brands Community Hotels Press

The formats

Three formats.
One club.

Three things, one club. Click a format.

Hand-picked creators develop a topic together and carry it into their communities. One message reaches every bubble at once.

  • ✦ Honest Greens Circle
  • ✦ Invitation only
The Honest Greens

The brunch as the recurring flagship, plus body, mind and social specials with brand collabs.

  • ✦ Brunch and specials with brand collabs
  • ✦ Brands, creators and community in one place
683
People at the brunch

World record, in one room. Next edition: Berlin, September 2026.

Sign up for the brunch →

Special weeks and retreats in hotels that mean it. Together with influencers and brands, tangible on site.

  • ✦ Special weeks and retreats
  • ✦ Award: first edition 2027
Brand experience worldsRetreats and off-sites

✦ For members on top: sparring rounds, shared content and honest feedback. Small, curated, currently a waitlist.

First the brand, then the stage.✦

For brands ↓

The community

One community.
One club.

The Honest Greens is the community inside the Grow Club: good for people and planet, with its own page.

01
The Honest Greens

The community in the club for everything good for people and planet: circle, brunch, hotel specials and award. Own page: thehonestgreens.co.

To The Honest Greens →

FAQ

Questions people
ask us.

Answered briefly. Click a question.

What is the Grow Club?
For brands that want to belong themselves: curated event formats, network and collaboration offers for good people and planet. Among them the Future Maps Brunch, the Honest Greens Creator Circle, specials in selected locations such as organic hotels and the Good Maker Award.
What is The Honest Greens Circle?
The circle inside the Grow Club for everything good for people and planet: creator circle, brunch and specials, hotel specials and award. Exclusive and curated, with its own page: thehonestgreens.co.
How do you get into the creator circle?
Only by invitation from a member. The creator circle is exclusive and curated: 10 to 15 hand-picked creators per circle who develop one topic together and carry it into their communities.
What do members get?
As a member you are visible in front of the creator circles, at the brunch and in the hotels, plus sourcing and campaigns throughout the year. The club is for brands that want to grow: as a brand, in the network, with partners and beyond themselves. We work out what fits in a call.
What is the goal of the club?
1 + 1 = 11: every brand stays unique, together it gets much further, on goals bigger than any single one. One topic, many communities, one goal.

In short

Creator circle
Hand-picked creators in the Grow Club who carry one topic into their communities together. Exclusive, curated, invite only through members.
Grow Club
The club for brands that want to grow: as a brand, in the network, with partners and beyond themselves. Creator circle, events, hotel partnerships.
The Honest Greens
The community inside the Grow Club for everything good for people and planet: circle, brunch, hotel specials, award.
Love brand
A brand people love and recommend without being asked.

Let's talk

For brands that want
to belong themselves.

Book a free call

Or write directly: sophie@grwplus.com

Or join the waitlist for the sparring rounds →