The Plus Club · Brand Experience
The Plus
Circle.
Connect creators. Engage communities.
The Creator Circle brings vegan and impact creators together, combining their reach and the trust of their communities. Jointly developed campaigns are told from different perspectives, in each creator’s own voice.
Many voices. One shared direction.
Vegan and impact creators combine reach, community and trust for campaigns and initiatives that they jointly agree and support. Perspectives include activism, ethics, health, sustainability, food and business.
The first gathering took place at Landgut Stober near Berlin in September 2026. The group agreed to continue collaborating online each month.
Create together. Speak in your own voice.
Creators develop common topics while keeping their individual language and perspective. A shared channel and workspace support the collaboration. Roles for content, evidence, coordination and timing are being developed.
Relevant experts and other participants can contribute reliable evidence and access to audiences beyond the existing communities. Organisational structure and financing are still being developed.
Fit creates credibility.
Suitable partnerships connect products, values and community. Topics and collaboration are agreed with participants. Creator deliverables, channels, usage rights and fees are agreed individually.
Live experiences and other grw+ formats can create encounters that creators translate into relevant content for their audiences.
Let’s plan
your brand tour.
Who do you want to reach? What should people experience with your brand? Together we develop the right appearances, with your story, goals and community at the centre.
Discuss your brand experience ↗