What we built
Launch campaigns, rebrandings, social media formats and out-of-home brand experiences. Sorted by step and by format.

Tour × podcast × press as one campaign. 9 cities sold out, top 10 podcast charts in 90 days.
View case →Insight. A well-known entrepreneur with a topic that deserves a stage of its own: courage.
Idee. Courage as a brand: tour, podcast and press as one campaign, one narrative across all channels.
Wirkung. Nine cities sold out, the podcast in the top 10 within 90 days, press as a result instead of a job.
World Record Brunch: 683 people, 0 € catering budget. A community campaign made of events, collabs and PR.
View case →Insight. A vegan app doesn't need ads, it needs a table its community sits at.
Idee. The world's largest vegan potluck brunch: brands, creators and community at one table, catering entirely through partners.
Wirkung. World record with 683 people, 0 euro catering budget, a community that comes back. Next edition: Berlin, September 2026.
Exhibition format zwischenwelten with Benjamin Eck: our own format as IP, built from scratch.
View format →Insight. Art and entrepreneurship rarely meet in the same room. That is exactly where a format nobody else has comes from.
Idee. zwischenwelten: an exhibition format with Benjamin Eck, built from scratch as own IP, three days of art, conversations and encounters.
Wirkung. A format the brand owns and that gets more valuable every year. Campaigns rent attention, stages stay.
By step
Three steps, one loop. Every name sits where the work started.
Who you are, what you stand for, how you sound and look.
Get seen and stay in the conversation.
People join in and recommend you.
By format
Content & Communication, events, collaborations, PR and own formats: the common thread through all three steps.
Social media, LinkedIn, thought leadership, newsletter.
From community series to launch.
Brands, creators and partners, matched by values.
Press as a result, with partners.
Stages the brands own.
A selection from 50+ brand experiences. Details on every project in the call.
Let's talk
30 minutes, free and non-binding. Afterwards you know if and how.
Book a free call