Your brand.
Your tour.
Your fanbase.
Together we plan the appearances that fit your brand and community, online and offline. To turn visibility into trust, encounters into engagement and audiences into a fanbase of your own.
Discover your stages ↘The Plus Club is a B2B club for brands and organisations that want to bring their brand to life and build a fanbase.
Think of your brand as an act on tour. You bring your own music: your identity, products and story. Together we decide where, when and how you appear. Which community fits you? What experience gives people a reason to participate and return?
We develop an individual plan for the year, connecting highlight events, relevant platforms and our own formats. Each appearance builds on the last, linking in-person experiences with online visibility and conversation.
Make your brand tangible.
A vegan bring-and-share brunch brings brands, creators and community together. Tasting, a Food Lab and shared experiences create a personal setting for products and stories.
The previous editions took place in cooperation with Future Maps. Together we plan how your appearance can live on through online content and ongoing community engagement.
Connect creators. Engage communities.
The Creator Circle brings vegan and impact creators together, combining their reach and the trust of their communities. Jointly developed campaigns are told from different perspectives, in each creator’s own voice.
Partnerships with suitable brands are developed with the participants and can reach people beyond an existing audience.
Experience technology. Discover the future.
The People and Planetary Health Award is planned for June 2027 at Campus Tölz, covering Sports Tech, Health Tech, Nature Tech and Food Tech, with a Testing Day and an award show.
Podcasts, newsletters and team portraits are planned to build visibility in the months beforehand, connecting relevant partners with founders, investors and specialist audiences.
A brand story that lives beyond the episode.
A format by grw+ and Estella Schweizer. Sophie talks to public figures about a future worth living in; Estella then cooks a plant-based version of the guest’s favourite dish.
For suitable brands, conversation, product use and planned cook-along opportunities connect into an experience that can extend beyond a single episode.
Make your brand part of the stay.
Hotel special weeks bring brands, creators and community together over several days. Longevity, mental health, mindfulness and plant-based food create opportunities to try products and share experiences.
Together we shape the fit between your story, the place and its guests. The first week is planned for June 2027.
The right people around one table.
Curated dinners in small groups create relevant conversations, contacts and partnerships. Shared topics and complementary perspectives shape each group.
As a stop on your brand tour, The Plus Table deepens relationships. The first rounds are being planned.
Reach: Appear in relevant communities and places. Live experiences create stories to share online.
Trust: Let people get to know your brand through real encounters with products, people and content.
Engagement: Invite people to try, ask, give feedback and share their own experiences.
Fanbase: Recurring experiences give people a reason to stay connected, return and recommend your brand.
Together we select the stages your brand should play: the right audience, the right moment and an experience that belongs to you.
Your goals and community determine the appearances, their creative ideas and the connection between live experiences, content and ongoing exchange.
Before each appearance, we agree what we want to learn from it, such as relevant contacts, participation, feedback or returning guests. Each stop informs the next.
As a B2B annual membership, The Plus Club connects appearances, relevant contacts and accompanying content. We start with your brand and goals and choose the stops together.
Scope, formats, content and partnerships are agreed individually. NGOs and foundations can contribute relevant topics and partnerships. Communities and creators retain their independent voices.
Tell us who you want to reach and what people should experience with your brand. That is where our work together begins.
Who do you want to reach? What should people experience with your brand? Together we develop the right appearances, with your story, goals and community at the centre.
Discuss your brand experience ↗