The Plus Club ✦ In development

The PPP.

The People & Planetary Health Periodic Table. A shared language for everyone working on the same thing: which goals a format documents, how deep its impact reaches and how well it shows that.

To the table ↓Think along →
6
Goals as colours

Planet, health, ethics, society, politics. Plus integrity.

6
Rows as depth of impact

From output to structure.

36
Elements

Each with a rule for what counts as evidence.

Why

Everyone works on the same thing.
Nobody speaks the same language.

Brands, NGOs, creators, farms, hotels, start-ups: many initiatives, much knowledge, much effort. But no shared language for what a format really documents. The PPP is our proposal for that language.

What it is

  • A language: 36 elements with symbol, definition and evidence rule.
  • A map: every format shows which goals it documents, how deep and how well.
  • A yardstick for the club: the same rules for every format, whoever is behind it.

What it is not

  • No label, no seal, no grade. Nothing you pin to a product.
  • No audit of organisations. What gets placed are formats: campaigns, events, programmes, products.
  • No place you can buy. Membership and placement are separate.

The table

Six colours.
Six rows.
36 elements.

Colour is the goal, row is the depth of impact, every element has a rule for what counts as evidence. Click an element.

Planetenvironmental
Healthhealth
Ethicsethical
Societysocial
Politicspolitical
Integritycross-cutting
OutputRow 1The format does something measurable.
ReachRow 2People are reached.
EngagementRow 3People take part.
TrustRow 4People understand and trust.
BehaviourRow 5People act differently.
StructureRow 6Something stays different for good.

Colour = goal  ✦  Row = depth of impact  ✦  Symbol = element with evidence rule  ✦  Integrity = cross-cutting, not a goal

A proposal for placing formats side by side. Version 0.2, 2026. Revised every year.

No element selected. Example: Bv Procurement anchored is Planet in row 6, the heaviest element of its column.

The colours

Five goals.
One cross-cutting column.

Each colour stands for a goal, the sub-topics are the isotopes. The Sustainable Development Goals are the frame we translate into. Integrity is not a goal but the condition for a profile to count at all.

PL

Planet

What changes for climate, nature, water and resources?

ClimateBiodiversity & landWaterResources & circularityPollutants

SDG 6, 7, 12, 13, 14, 15

GE

Health

What changes for body, diet and wellbeing?

DietPhysical healthMental wellbeingPrevention & movement

SDG 2, 3

ET

Ethics

What changes for animals, fairness and supply chains?

Animal welfare & animal-freeFair paySupply chain & human rights

SDG 8, 12, 15, 16

GS

Society

What changes for access, community and participation?

Access & affordabilityCommunity & connectednessEducation & skillsDiversity

SDG 4, 5, 10, 11

PO

Politics

What changes in rules, institutions and public discourse?

Public discourseInstitutions & standardsLaws & regulations

SDG 16, 17

IN

Integrity

How honest, open and verifiable is the profile?

TransparencyClaimsReview

SDG 12.6, 16.6

The rows

From output
to structure.

The deeper the row, the harder the evidence and the more it counts. Reach is the beginning, not the result.

  1. 1OutputThe format does something measurable.Counts: the offer itself, with profile and footprint.
  2. 2ReachPeople are reached.Counts: impressions and people, separately, with period.
  3. 3EngagementPeople take part.Counts: participation with a denominator, not likes.
  4. 4TrustPeople understand and trust.Counts: knowledge and attitude, measured before and after.
  5. 5BehaviourPeople act differently.Counts: actions that are still there after 30 or 90 days.
  6. 6StructureSomething stays different for good.Counts: range, procurement, rules, in place for at least twelve months.

The categories

Seven categories.
A farm next to a farm.

The category says what gets placed and what it stands next to. A brunch stands next to a brunch, a start-up next to a start-up. Never above.

Consumables

Products & brands

Food, drinks, supplements, cosmetics

Innovation & Tech

Start-ups, technology, new products and business models

Food-tech, health-tech, apps like Future Maps, circular innovations, start-ups of the tech award

Hospitality

Restaurants, hotels, events

Restaurants, hotels, brunch, special weeks, canteens

Societal Cause

NGOs, campaigns, activism

NGOs, creator campaigns with a cause, education initiatives

Nature

Conservation, regeneration, agriculture

Regenerative farms, restoration, biodiversity projects

Health

Health, sport, wellbeing

Studios, prevention programmes, longevity, mental health

Advocacy & Politics

Lobbying, associations, policy

Associations, think tanks, petitions, policy campaigns

Levers and evidence

How a format works.
And how well it shows it.

Six levers describe the path. Four levels say how robust a piece of evidence is. Intention does not count, even for big names.

Six levers

  • Education Convey knowledge and skills.
  • Experience Win people through experience, enjoyment and emotion.
  • Activation Trigger a concrete action.
  • Access & Offer Make the better option available and easy.
  • Community Create social norms and belonging.
  • Advocacy Change rules, standards and decisions.

Four levels

E0 ✦ IntentionGoal and logic of change described, no result evidence. Does not count as documented.
E1 ✦ DocumentedDated self-report or delivery evidence without measurement method or reference case.
E2 ✦ MeasuredMeasured change with open method, denominator, period and limits.
E3 ✦ ReviewedPlus independent review of the data or robust evaluation of the contribution assumption.

We count evidence. We give no grades.✦

Think along →

What comes next

Version 0.2.
The rest is work.

A language is not recognised because we publish it, but because others test it. The roadmap says who tests what, and when.

NowVersion 0.2: 36 elements, six rows, seven categories. Public as a proposal, with an invitation to criticise.
Winter 2026/27An advisory board from science, NGOs, foundations and practice. Two rounds on elements and rules.
Spring 2027The first profiles. Two independent reviewers place them, their agreement is measured.
Summer 2027Version 1 with a method handbook in German and English, a poster and the first published profiles.

Questions

Short answers.

Click a question.

Is the PPP a label?
No. It is a language and a map. There is no seal, no grade and nothing you pin to a product. We count evidence.
What gets placed?
Formats: campaigns, events, programmes, products, apps. Not organisations as a whole. A brand becomes visible through its formats.
Can you buy a place?
No. The Plus Club membership buys the stage. Placement follows the same rules for everyone, and every profile states whether there is a contract with grw+.
Where does the method come from?
From frameworks that already exist: the impact staircase for the rows, the Sustainable Development Goals as translation, the planetary boundaries and the Planetary Health Diet for the goals, established standards of evidence for the proof. What is new is the link to a table for formats.
How can I take part?
As an expert on the advisory board, as a format with open evidence for the first profiles, or with criticism of version 0.2. Write to sophie@grwplus.com.

In short

PPP
People & Planetary Health Periodic Table. The shared language in The Plus Club for formats that want to be good for people and planet.
Element
A criterion with symbol, definition and a rule for what counts as evidence. Documented or not, no partial points.
Valency
How many of the five goals a format documents, 1 to 5. A count, not a grade.
Depth
The deepest row a format documents, from output to structure.
Integrity
How open and traceable a profile is, 0 to 6 elements. Open evidence is mandatory.

Think along

A language only becomes
a language together.

Book a free call

Or write directly: sophie@grwplus.com