The Plus
Club.
Your brand.
Your tour.
Your fanbase.
The Plus Club is for brands that are good for people and do good. Together with your brand I plan the appearances that fit you and your community. Online and offline. So that visibility turns into trust, encounters into engagement and an audience into a fanbase of your own.
Discover your stages Member platform(in the making)↗Your own music.
The right stages.
Think of your brand as an act on tour. You bring the music: identity, products, story. I provide the stages, the audience and the people. As an annual membership you get three things:
- Stage. A fixed place in the formats that fit you.
- Network. Creators, other brands, hotels. Warm intros by me, always only once the other side has said yes.
- Material. Images, testimonials and recaps from the formats, with rights for twelve months.
Six stages
for your brand.
Swipe through the formats. Every tile leads to the page with all the details.
The Plus Brunch
Make your brand tangible.
A vegan bring-and-share brunch as a brand experience. The community comes together, tries new things, and your products are part of the moment.
Running · next edition 2027 Explore the format ↗ CircleThe Plus Circle
Connect creators. Move communities.
The Creator Circle brings vegan and impact creators together. Joint campaigns, told in every voice, for brands with a stance.
Running Explore the format ↗ SideThe Plus Side
A story that goes on.
Podcast by grw+ and Estella Schweizer: conversations about a future worth living in, then Estella cooks a plant-based version of the guest’s favourite dish.
In production Explore the format ↗ AwardThe Plus Award
Hosts who reach their goal.
An award for hosts who set themselves a one-year goal and reach it with a mentor. Sponsorship yes, influence on the jury no.
In development Explore the format ↗ WeeksThe Plus Weeks
Make your brand part of the stay.
Hotel special weeks around longevity, mental health and plant-based food. Several days to try things and have real conversations.
First week June 2027 Discuss a collaboration ↗ TableThe Plus Table
The right people around one table.
Curated dinners in small groups. Who comes together depends on topics and perspectives, not on titles.
First rounds being planned Discuss a round ↗One plan.
One year.
Counted.
- 01Goal. We start with your brand, your community and what people should experience with you.
- 02Stops. From that I pick the stages your brand plays: the right audience, the right moment.
- 03Counting. Before every appearance we agree what we want to learn from it. Every stop becomes the basis for the next.
Scope, formats and partnerships are agreed individually. Communities and creators keep their own voice. Everything else I show you in the conversation, not on the website.
Let’s plan
your brand tour.
Who do you want to reach? What should people experience with your brand? From that we develop the right appearances, with your story, your goals and your community at the centre.
Discuss your brand experienceOr get to know each other first: 30 minutes you, 30 minutes me.