The Plus
Side.

Conversation, followed by cooking.

Sophie Friedrich invites public figures from culture, science, business, sport and society to discuss their story and vision of a sustainable future.

Estella then cooks the guest’s favourite dish with them, reimagined as a plant-based meal. Sophie joins the cooking and keeps the conversation going.

What does your future look like?

Innovation and technology, ethics, food, longevity and health provide different perspectives. Each episode follows one central question and ends at a shared table.

Two perspectives, one experience.

Sophie invites the guests and leads the conversation. Estella develops the recipes and leads the cooking, bringing the culinary perspective of The Green Plate Movement.

From the screen into the community.

Recipes and shopping lists are planned alongside episodes. In time, a shopping or delivery partner could help viewers order ingredients, and live cook-alongs could connect guests with people at home.

The format could develop into a show with an audience and a platform for conversations and recipes. Guests, dates and participation offers will be announced once confirmed.

A story to experience. A product to discover.

For suitable partners, a guest’s story, a meaningful question and real product use create relevant encounters. Full episodes, short videos and recipes are planned as further touchpoints.

Integration, content and usage rights are agreed individually. Editorial conversations remain independent. The Plus Side can become one stop within your wider brand tour.