Our Approach
Before we talk about channels, formats or budget, we answer three questions: Vision, Culture, Image. V-C-I answers who your brand is. The three brand pillars build on that: brand positioning, brand awareness, brand engagement. The entry point is a free 30-minute call, then the strategy sprint, then the execution. The result is a love brand: a brand people love and recommend.
"What is your company vision? And where should this campaign take you?"
Campaigns without a vision anchor become interchangeable. V clarifies what movement the campaign should create for the brand.
"What culture do you live? What lifestyle, what language, what rituals?"
The campaign must reflect the actual culture of the brand. And of the creators it works with. Authentic fit creates belonging; generic campaigns create distance.
"What should your niche say about you after the campaign?"
Consciously shaping the external impact. What image, what sentence stays with people? Image is not a facade. It is the consequence of Vision and Culture.
GRW⁺ Framework
V-C-I answers who you are. The Magic Triangle answers how your brand plays: where do you stand on reach, trust and engagement? A love brand needs all three. That is why we compose every campaign across all three corners, as one system.
Social media and online content. Visibility that scales.
Influencer and brand collabs. Credibility through real people.
Community events and out-of-home touchpoints. Closeness that stays.
The Difference
Most agencies start with location, date, budget. Or with channel, creator list, posting plan. We start with three questions. Why it works: Sophie sits on both sides of the table. She builds brands and manages talents herself. That's why we know before the briefing which connection holds and which just looks sponsored. Campaigns rent attention. We build stages you own.
Where We Draw the Line
We never start with location, date or budget. We start with three questions. For us, PR is a KPI, not a service: when the format is good, press follows. And: no event without V-C-I first. Not even the summer party.
Diagnostic
Answer three questions about your company's Vision, Culture and Image. We'll read your answers and tell you honestly within 3 business days whether a strategy sprint makes sense for you. Or whether we're not the right fit. We work with brands that are good for people and planet, and want good revenue.
The Process
One day with your leadership team, with a clear result and a roadmap: we know which track comes first.
We cast creators and communities by value fit, not CPM. That becomes the composition: event, creators, content. One narrative.
One track, one KPI board. No annual contract in the first meeting. We scale what works.
Concept and curation come from us, the trades from our partner network. Small and curated is how we're built, not what we lack.
The KPI board decides what stays and what grows.
The Way In
The start of every collaboration: a free 30-minute call. Then comes the strategy sprint: one day, your leadership team, a clear result and a roadmap. Then the execution. No pitch, no annual contract.